Partnering with The New Modern Agency in London and Creative Director Alessandra Murgia, we created several video and photo shoots for Abitzai, the premium Italian porcelain stoneware brand of the Ceramica Mediterranea production. The portfolio blends a diverse range of work created for campaigns, social media and PR material in digital and print formats, showcasing products designed by creative director Carolina Melis, the Compasso d’Oro Award winner Annalisa Cocco, and Celestino Sanna. Strategically shaped to raise brand awareness, our work captured the responsible production process and the locally sourced materials. Compelling images of Mediterranean nature and urban landscape, studio shots, showrooms, fairs and products, forge an in-depth look at the essence of the brand, its story and market relevance.
